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Simon, Julian Lincoln
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Dhalla, Nariman K.
5
Silk, Alvin J.
5
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4
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3
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Schmalen, Helmut
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Journal of marketing research : JMR
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Management information : a quantitative accent
1
The quarterly journal of economics
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ECONIS (ZBW)
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1
The management of advertising
Simon, Julian Lincoln
-
1971
Persistent link: https://www.econbiz.de/10000572096
Saved in:
2
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
3
The advertising ratio and economies of scale
Simon, Julian Lincoln
;
Crain, George H.
- In:
Journal of advertising research
6
(
1966
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002822969
Saved in:
4
The effect of advertising on liquor brand sales
Simon, Julian Lincoln
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 301-313
Persistent link: https://www.econbiz.de/10002823240
Saved in:
5
The effect of the competitive structure upon expenditures for advertising
Simon, Julian Lincoln
- In:
The quarterly journal of economics
81
(
1967
)
4
,
pp. 610-627
Persistent link: https://www.econbiz.de/10002823368
Saved in:
6
Expenditure policy for mail-order advertisers
Simon, Julian Lincoln
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 59-61
Persistent link: https://www.econbiz.de/10002823468
Saved in:
7
New evidence for no effect of scale in advertising
Simon, Julian Lincoln
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 38-41
Persistent link: https://www.econbiz.de/10002823754
Saved in:
8
A scientific approach to dividing the advertising budget
Simon, Julian Lincoln
- In:
Journal of retailing
45
(
1969
)
3
,
pp. 37-45,83
Persistent link: https://www.econbiz.de/10002824066
Saved in:
9
A simple model for determining advertising appropriations
Simon, Julian Lincoln
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10002824089
Saved in:
10
A simple model for determining advertising appropriations
Simon, Julian Lincoln
- In:
Management information : a quantitative accent
,
(pp. 225-240)
.
1967
Persistent link: https://www.econbiz.de/10002824106
Saved in:
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