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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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The management of advertising
Simon, Julian Lincoln - 1971
Persistent link: https://www.econbiz.de/10000572096
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The advertising ratio and economies of scale
Simon, Julian Lincoln; Crain, George H. - In: Journal of advertising research 6 (1966) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002822969
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The effect of advertising on liquor brand sales
Simon, Julian Lincoln - In: Journal of marketing research : JMR 6 (1969) 3, pp. 301-313
Persistent link: https://www.econbiz.de/10002823240
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The effect of the competitive structure upon expenditures for advertising
Simon, Julian Lincoln - In: The quarterly journal of economics 81 (1967) 4, pp. 610-627
Persistent link: https://www.econbiz.de/10002823368
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Expenditure policy for mail-order advertisers
Simon, Julian Lincoln - In: Journal of marketing research : JMR 4 (1967) 1, pp. 59-61
Persistent link: https://www.econbiz.de/10002823468
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New evidence for no effect of scale in advertising
Simon, Julian Lincoln - In: Journal of advertising research 9 (1969) 1, pp. 38-41
Persistent link: https://www.econbiz.de/10002823754
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A scientific approach to dividing the advertising budget
Simon, Julian Lincoln - In: Journal of retailing 45 (1969) 3, pp. 37-45,83
Persistent link: https://www.econbiz.de/10002824066
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A simple model for determining advertising appropriations
Simon, Julian Lincoln - In: Journal of marketing research : JMR 2 (1965) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10002824089
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A simple model for determining advertising appropriations
Simon, Julian Lincoln - In: Management information : a quantitative accent, (pp. 225-240). 1967
Persistent link: https://www.econbiz.de/10002824106