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The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Journal of marketing research : JMR 55 (2018) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
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A reexamination of the impact of decision conflict on choice deferral
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 2691-2712
Persistent link: https://www.econbiz.de/10014305435
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The upscaling effect : how the decision context influences tradeoffs between desirability and feasibility
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 492-509
Persistent link: https://www.econbiz.de/10014391408