Essay one examines the strategies of supermarket me-too brands. Current research in marketing focuses mainly on the benefits of new feature introduction and overlooks the importance of feature imitation. The prevalence of me-too brands merits investigation. In our sample, for example, there are...

Purpose: This paper aims to uncover the predictors of information exchange in social networking for health (SNH) care. Design/methodology/approach: Using two national studies of consumers in the USA, this research examines how trust and social connections influence information exchange. The...

Purpose: This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer’s marketing mix decisions toward national brands (NBs). Design/methodology/approach: Using a comprehensive store-level data set covering 52 categories and 130...