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~person:"Singh, Surendra N."
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Consumer behaviour
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Singh, Surendra N.
Singh, Surendra
56
Pannu, C.J.S.
8
Mishra, Sanjay
7
Singh, Sarjinder
7
Chattopadhyay, S.
6
Misra, R. P.
6
Misra, Suresh
6
Sharma, H. S.
6
Thakur, Baleshwar
6
Wang, Ze
6
Choi, Jungsil
4
Li, Yexin Jessica
4
Mittal, J.P.
4
Rangan, Priyamvadha
4
Bhangoo, B.S.
3
Biernat, Monica
3
Chatterjee, Promothesh
3
Ekanem, Enefiok
3
Fang, Xiang
3
Mafuyai-Ekanem, Mary
3
Ahluwalia, Rohini
2
Bendapudi, Neeli
2
Chauhan, V. S.
2
Churchill, Gilbert
2
Dalal, Nikunj
2
Denise Linville, Denise
2
Liu, Fan
2
Mittal, J. P.
2
Rothschild, Michael
2
Singh, Jasdev
2
Singh, M.P.
2
Sukhdial, Ajay
2
Verma, Raj Bahadur Singh
2
Yin, Bingqing
2
Abara, Isaac O.C.
1
Ambrose, Maureen
1
Arndt, Aaron
1
Arndt, Aaron D.
1
Aspalter, Christian
1
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Academy of Management journal : AMJ
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
14
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1
Efficient theory development and factor retention criteria : abandon the "eigenvalue greater than one" criterion
Patil, Vivek H.
;
Singh, Surendra N.
;
Mishra, Sanjay
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 162-170
Persistent link: https://www.econbiz.de/10003625164
Saved in:
2
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.
;
Hillmer, Steven C.
;
Wang, Ze
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
Saved in:
3
"You lost me at hello" : how and when accent-based biases are expressed
Wang, Ze
;
Arndt, Aaron D.
;
Singh, Surendra N.
;
Biernat, …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009747173
Saved in:
4
The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
Saved in:
5
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
6
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
7
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
8
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
9
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
10
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
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