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The costs and perils of over-targeting in today's markets
Sinha, Jay I.
;
Rosenthal, Edward C.
- In:
The marketing review
9
(
2009
)
3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
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The costs and perils of over-targeting in today's markets
Sinha, Jay I.
;
Rosenthal, Edward C.
- In:
The marketing review
9
(
2009
)
3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10009853155
Saved in:
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