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~person:"Sinha, Mona"
~subject:"Markenführung"
~subject:"Market expansion"
~subject:"Marketingmanagement"
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Sinha, Mona
Sheth, Jagdish N.
44
Varadarajan, Rajan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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2
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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