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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Antecedents and Consequences of Customer-Centric Mar...
Sheth, Jagdish N.; Sisodia, Rajendra S.; Sharma, Arun - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10006152487
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MARKETING IN THE 21ST CENTURY - Revisiting Marketing's Lawlike Generalizations
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 71-87
Persistent link: https://www.econbiz.de/10006152999
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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Marketing productivity: issues and analysis
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of business research : JBR 55 (2002) 5, pp. 349-362
Persistent link: https://www.econbiz.de/10006723909
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A ORGANIZATIONAL DYNAMICS - Marketing productivity: Issues and analysis Af:140
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Operations research, Management science : OR MS ; the … 43 (2003) 3, pp. 247-250
Persistent link: https://www.econbiz.de/10006506503
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra S.; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-767
Persistent link: https://www.econbiz.de/10008250660
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Raising Marketing's Aspirations
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 141-143
Persistent link: https://www.econbiz.de/10007748586
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High Performance Marketing - Marketing must become a leader for change across the corporation.
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Marketing management : a quarterly business management … 10 (2001) 3, pp. 18-23
Persistent link: https://www.econbiz.de/10007238160
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II The Sages Speak: Invited Essays on Scholarly Research in Marketing - A Dangerous Divergence: Marketing and Society
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 160-162
Persistent link: https://www.econbiz.de/10007023542
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra S.; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-768
Persistent link: https://www.econbiz.de/10008895068