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~person:"Skiera, Bernd"
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Interaktivität in Netzwerken
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Skiera, Bernd
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
32
Qiu, Liangfei
31
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29
Füller, Johann
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28
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Gu, Bin
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of electronic commerce : IJEC
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Marketing : value creation or value destruction?
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Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
2
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
3
Web 2.0 im Retail Banking : Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse
Messerschmidt, Christian M.
;
Berger, Sven C.
;
Skiera, Bernd
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653967
Saved in:
4
Customizing social media marketing
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011339171
Saved in:
5
Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending"
Berger, Sven Christian
;
Skiera, Bernd
- In:
Kredit und Kapital
45
(
2012
)
3
,
pp. 289-311
Persistent link: https://www.econbiz.de/10009667516
Saved in:
6
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
7
Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian
;
Barrot, Christian
;
Skiera, Bernd
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 45-72
Persistent link: https://www.econbiz.de/10010247652
Saved in:
8
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
9
Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd
;
Hinz, Oliver
;
Spann, Martin
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
Saved in:
10
Viral marketing : influence of sharing mechanism characteristics in Facebook Apps
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675542
Saved in:
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