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Social media and academic performance : does the intensity of Facebook activity relate to good grades?

Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10010471731

Not all fun and games : viral marketing for utilitarian products

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10010250093

How customer referral programs turn social capital into economic capital

Van Den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 132-146

Persistent link: https://www.econbiz.de/10011819676

Viral marketing : influence of sharing mechanism characteristics in Facebook Apps

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Marketing : value creation or value destruction?. 2013

Persistent link: https://www.econbiz.de/10009675542

Investigating the effect of status changes in review platforms

Tamaddoni, Ali; Seenivasan, Satheesh; Pallant, Jason I.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 189-209

Persistent link: https://www.econbiz.de/10014281924

Optimal product-sampling strategies in social networks : how many and whom to target?

Schlereth, Christian; Barrot, Christian; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 45-72

Persistent link: https://www.econbiz.de/10010247652

Customizing social media marketing

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: MIT sloan management review 56 (2014/15) 2, pp. 8-10

Persistent link: https://www.econbiz.de/10011339171

Managing customer relationships in the social media era : introducing the social CRM house

Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280

Persistent link: https://www.econbiz.de/10010242281

Suchmaschinenmarketing

Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 283-294). 2008

Persistent link: https://www.econbiz.de/10003762167

Managing Customer Relationships in the Social Media Era : Introducing the Social CRM House

Malthouse, Edward; Haenlein, Michael; Skiera, Bernd; … - 2015

CRM has traditionally referred to a company managing relationships with customers. The rise of social media, which has connected and empowered customers, challenges this fundamental raison d’etre. This paper examines how CRM needs to adapt to the rise of social media. The convergence of social...

Persistent link: https://www.econbiz.de/10014135603