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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
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Case in Point - Applying the RATER Model for Service Success
Czaplewski, Andrew J.
;
Olson, Eric M.
;
Slater, Stanley F.
- In:
Marketing management : a quarterly business management …
11
(
2002
)
1
,
pp. 14-17
Persistent link: https://www.econbiz.de/10007236700
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2
CASE IN POINT - The Iridium Story: A Marketing Disconnect? - Market pioneer Iridium was a brilliant idea surrounded by multiple mistakes.
Olson, Eric M.
;
Slater, Stanley F.
;
Czaplewski, Andrew J.
- In:
Marketing management : a quarterly business management …
9
(
2000
)
2
,
pp. 54-57
Persistent link: https://www.econbiz.de/10007241704
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3
SPECIAL FEATURE - Case in Point - Stay Cool
Olson, Eric M.
;
Czaplewski, Andrew J.
;
Slater, Stanley F.
- In:
Marketing management : a quarterly business management …
14
(
2005
)
5
,
pp. 14-17
Persistent link: https://www.econbiz.de/10007226791
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