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~person:"Smith, Brian D."
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Smith, Brian D.
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
9
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2
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Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
2
The future of pharma : evolutionary threats and opportunities
Smith, Brian D.
;
Smith, Brian David
-
2011
Persistent link: https://www.econbiz.de/10009161134
Saved in:
3
Creating market insight : how firms create value from market understanding
Smith, Brian D.
;
Smith, Brian David
;
Raspin, Paul G.
-
2008
Persistent link: https://www.econbiz.de/10003659951
Saved in:
4
Marketing and finance : creating shareholder value
McDonald, Malcolm
;
Smith, Brian D.
;
Ward, Keith
-
2013
-
updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
Saved in:
5
Editorial: Understanding how our customers choose
Smith, Brian D.
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 199-200
Persistent link: https://www.econbiz.de/10010389838
Saved in:
6
Making marketing happen : how great companies make strategic planning work for them
Smith, Brian D.
-
2005
Persistent link: https://www.econbiz.de/10002626972
Saved in:
7
Myth, reality and requirements in pharmaceutical key account management
Smith, Brian D.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
2
,
pp. 89-95
Persistent link: https://www.econbiz.de/10003884401
Saved in:
8
ResearchWatch
Smith, Brian D.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
2
,
pp. 126-128
Persistent link: https://www.econbiz.de/10003884414
Saved in:
9
Maybe I will, maybe I won't : what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
Smith, Brian D.
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 473-485
Persistent link: https://www.econbiz.de/10003927504
Saved in:
10
An exploratory study of key opinion leadership management trends among European pharmaceutical companies
Smith, Brian D.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
4
,
pp. 291-300
Persistent link: https://www.econbiz.de/10003921516
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