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Smith, H.Jeff
Cespedes, Frank V.
22
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3
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2
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Sloan management review
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DATABASE MARKETING: NEW RULES FOR POLICY AND PRACTICE
Cespedes, Frank V.
;
Smith, H.Jeff
- In:
Sloan management review
34
(
1993
)
4
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006350603
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