Organizing and implementing the marketing effort : text and cases
Frank V. Cespedes
| Year of publication: |
1991 ; 2. [Dr.]
|
|---|---|
| Authors: | Cespedes, Frank V. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Marketingmanagement | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 818 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-201-51044-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004126680