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Solka, Anna
Kim, Hye-yŏng
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The international review of retail, distribution and consumer research
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The influence of gender and culture on Generation Y consumer decision making styles
Solka, Anna
;
Jackson, Vanessa
;
Lee, Min-young
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10009314455
Saved in:
2
The influence of gender and culture on Generation Y consumer decision making styles
Solka, Anna
;
Jackson, Vanessa P.
;
Lee, Min-Young
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10009289201
Saved in:
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