The influence of gender and culture on Generation Y consumer decision making styles
Year of publication: |
2011
|
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Authors: | Solka, Anna ; Jackson, Vanessa ; Lee, Min-young |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 4, p. 391-409
|
Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Geschlecht | Gender | Vergleich | Comparison | USA | United States | Polen | Poland |
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