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~person:"Sood, Suresh"
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Sood, Suresh
Woodside, Arch G.
203
Melewar, T. C.
162
Bang, Nguyen
36
Foroudi, Pantea
30
Dennis, Charles
24
Woodside, Arch
19
Gupta, Suraksha
14
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Sharifah Faridah Syed Alwi
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Ko, Eunju
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Navare, Jyoti
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Quaddus, Mohammed
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International journal of services technology and management : IJSTM
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ECONIS (ZBW)
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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
Saved in:
2
When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.
;
Sood, Suresh
;
Miller, Kenneth E.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 97-145
Persistent link: https://www.econbiz.de/10003735801
Saved in:
3
Entrepreneurial orientation vignettes into open innovation of the internet of things : advancing into the age of service dominant reasoning
Sood, Suresh
;
Woodside, Arch G.
- In:
International journal of services technology and …
27
(
2021
)
4/6
,
pp. 324-336
Persistent link: https://www.econbiz.de/10012667661
Saved in:
4
Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.
;
Sood, Suresh
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011697743
Saved in:
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