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New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: MSI reports : working paper series (2006) 3, pp. 23-48
Persistent link: https://www.econbiz.de/10003393772
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New product preannouncements and shareholder value : don't make promises you can't keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489
Persistent link: https://www.econbiz.de/10003547868
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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489
Persistent link: https://www.econbiz.de/10007751279
Cover Image
New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: MSI reports : working paper series (2006) 3, pp. 23-48
Persistent link: https://www.econbiz.de/10009893469