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~person:"Spann, Martin"
~subject:"Digital marketing strategy"
~subject:"Marketingmanagement"
~subject:"United States"
~type:"article"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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