//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Spann, Martin"
~subject:"Electronic Commerce"
~subject:"Marketingmanagement"
~subject:"United States"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Lohnen sich Investitionen in d...
Similar by person
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Marketingmanagement
United States
Consumer behaviour
2
Konsumentenverhalten
2
Bewertung
1
Brand
1
Buzz
1
Communication
1
Computerspiel
1
Consumer decision process
1
Digital marketing strategy
1
E-commerce
1
Evaluation
1
F-commerce
1
Facebook
1
Film industry
1
Filmwirtschaft
1
Internet marketing
1
Investitionsrisiko
1
Investment risk
1
Kommunikation
1
Markenartikel
1
Marketing
1
Marketing management
1
Movies
1
New product development
1
New product success
1
Online communities
1
Online-Marketing
1
Option pricing theory
1
Optionspreistheorie
1
Partial least squares
1
Partielle kleinste Quadrate
1
Produktentwicklung
1
Search
1
Secondary data
1
Social Web
1
Social commerce
1
Social media
1
Social network
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Spann, Martin
Hennig-Thurau, Thorsten
10
Bornemann, Daniel
2
Gremler, Dwayne D.
2
Gwinner, Kevin P.
2
Hansen, Ursula
2
Houston, Mark B.
2
Behrang, Rezabakhsh
1
Eggers, Felix
1
Fuchs, Stefan
1
Henning, Victor
1
Hoffman, Donna L.
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Paul, Michael
1
Pähler vor der Holte, Nora
1
Sassenberg, Kai
1
Sattler, Henrik
1
Valck, Kristine de
1
Walsh, Gianfranco
1
Wiertz, Caroline
1
Yadav, Manjit S.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->