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Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2012

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...

Persistent link: https://www.econbiz.de/10009685872

Skimming or penetration? : strategic dynamic pricing for new products

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1217-1236

Persistent link: https://www.econbiz.de/10011293398

Advanced applications of network analysis in marketing science

Kakatkar, Chinmay - 2018 - 1st edition

Persistent link: https://www.econbiz.de/10011796740

Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus; Spann, Martin; Zeithammer, Robert - 2014

Persistent link: https://www.econbiz.de/10010431266

Pay what you want : a new participative pricing mechanism

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10003815504

Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10003936207

To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

Persistent link: https://www.econbiz.de/10009579976

Dual effect-based market segmentation and price optimization

Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659912

Optimal reverse-pricing mechanisms

Spann, Martin; Zeithammer, Robert; Häubl, Gerald - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1058-1070

Persistent link: https://www.econbiz.de/10008821798