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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words

Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649

Persistent link: https://www.econbiz.de/10010462628

Capitalizing on the crossmodal correspondences between audition and olfaction in the design of multisensory experiences

Velasco, Carlos; Spence, Charles - In: Experiential marketing in an age of hyper-connectivity …, (pp. 85-112). 2022

Persistent link: https://www.econbiz.de/10013253363

"Looking sharp" : price typeface influences awareness of spending in mobile payment

Park, Jaewoo; Velasco, Carlos; Spence, Charles - In: Psychology & marketing 39 (2022) 6, pp. 1170-1189

Persistent link: https://www.econbiz.de/10013280072

Multisensory consumer-computer interaction

Velasco, Carlos; Sunaga, Tsutomu; Narumi, Takuji; … - In: Journal of business research : JBR 134 (2021), pp. 716-719

Persistent link: https://www.econbiz.de/10012643956

Multisensory Packaging : Designing New Product Experiences

Velasco, Carlos (ed.); Spence, Charles (ed.) - 2019

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new...