Farmer-to-consumer direct marketing provides an alternative marketing strategy for farmers, ensuring their income while … also meeting consumers' increasing demand for local food. This study evaluates the challenging factors of this marketing … concerning the personal challenges of direct farm marketing (especially hygiene regulations, self-motivation and customer contact). …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a …