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Market-based assets and shareholder value: a framework for analysis
Srivastava, Rajendra K.; Shervani, Tasadduq A.; Fahey, Liam - In: A reader in marketing communications, (pp. 239-269). 2005
Persistent link: https://www.econbiz.de/10003292736
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Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, Rajendra K.; Shervani, Tasadduq A.; Fahey, Liam - In: Journal of marketing 62 (1998) 1, pp. 2-18
Persistent link: https://www.econbiz.de/10005979235
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Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...
Srivastava, Rajendra K.; Shervani, Tasadduq A.; Fahey, Liam - In: Journal of marketing 63 (1999), pp. 168-179
Persistent link: https://www.econbiz.de/10005964034