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New perspectives on business model innovations in emerging markets
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
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Special issue: managing business and innovation in emerging markets
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012301354
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From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
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Moving the stakeholder journey forward
Hollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
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Special Issue: defining and measuring value
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2022
Persistent link: https://www.econbiz.de/10014581519
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Value creation and value appropriation
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of creating value 8 (2022) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10014581497