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~person:"Srivastava, Rajendra Krishan"
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THE CUSTOMER - Getting the Mos...
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Srivastava, Rajendra Krishan
Kumar, V.
372
Reinartz, Werner J.
81
Venkatesan, Rajkumar
36
Thomas, Jacquelyn S.
31
Kumar, Vikas
25
Leone, Robert P.
25
Reinartz, Werner
21
Shah, Denish
21
Kumar, Vimal
19
Aaker, David A.
16
Day, George S.
16
Petersen, J. Andrew
15
Krafft, Manfred
13
Rajan, Bharath
13
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
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Mittal, Ankesh
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Gupta, Shaphali
9
Verma, Pratima
9
Pancras, Joseph
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Reimann, Martin
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Schilke, Oliver
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Sriram, S.
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Wiegand, Nico
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Sunder, Sarang
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Chan, F.T.S.
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George, Morris
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Ramani, Girish
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Saboo, Alok R.
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Blattberg, Robert C.
5
Bohling, Timothy
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Chintagunta, Pradeep K.
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Lai, Kuei-Kuei
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Journal of the Academy of Marketing Science
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Journal of creating value
2
Journal of service research
1
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ECONIS (ZBW)
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New perspectives on business model innovations in emerging markets
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
Saved in:
2
Special issue: managing business and innovation in emerging markets
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012301354
Saved in:
3
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
4
Moving the stakeholder journey forward
Hollebeek, Linda D.
;
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
Saved in:
5
Special Issue: defining and measuring value
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014581519
Saved in:
6
Value creation and value appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
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