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Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
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Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.; Stafford, Marla Royne - In: International journal of consumer studies 40 (2016) 5, pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
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Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne; Kowalczyk, Christine M.; Levy, Marian - In: Health marketing quarterly 34 (2017) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne; Pounders, Kathrynn - In: International journal of advertising : the review of … 40 (2021) 4, pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
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The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross; Stafford, Marla Royne; Sheinin, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 491-528
Persistent link: https://www.econbiz.de/10012586676