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Violence and advertising : effects and consequences
Rifon, Nora J.; Stafford, Marla Royne; Carlson, Les - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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Advertising and violence : concepts and perspectives
Rifon, Nora J. (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10010495060
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.; Stafford, Marla Royne - In: Advertising, promotion, and new media, (pp. 351-365). 2015
Persistent link: https://www.econbiz.de/10011708761