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~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Brand management"
~subject:"Markenführung"
~type:"article"
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Brand management
Markenführung
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20
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8
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Steenkamp, Jan-Benedict E. M.
Loureiro, Sandra Maria Correia
31
Phau, Ian
30
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
25
Han, Heesup
23
Sarkar, Abhigyan
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Bang, Nguyen
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Hollebeek, Linda D.
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Veloutsou, Cleopatra
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Sarkar, Juhi Gahlot
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Esch, Franz-Rudolf
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Romaniuk, Jenni
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Valette-Florence, Pierre
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Ekinci, Yuksel
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Kunkel, Thilo
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Pelsmacker, Patrick de
14
Sreejesh, S.
14
Christodoulides, George
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Dens, Nathalie
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Fetscherin, Marc
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Foroudi, Pantea
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Paul, Justin
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Septianto, Felix
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Baumgarth, Carsten
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Casidy, Riza
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De Chernatony, Leslie
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Johnson, Lester W.
12
Park, C. Whan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
2
Best practices in international marketing
1
Brand management ; Vol. 4
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
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Journal of retailing and consumer services
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MSI reports : working paper series
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ECONIS (ZBW)
14
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1
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
2
Brand
positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
3
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
4
The dark side of innovation : how new SKUs affect
brand
choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
5
Brand
equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
7
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
8
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
9
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
10
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
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