Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Dana L. Alden, Jan-Benedict E. M. Steenkamp and Rajeev Batra
| Year of publication: |
2002
|
|---|---|
| Authors: | Alden, Dana ; Steenkamp, Jan-Benedict E. M. ; Batra, Rajeev |
| Published in: |
Best practices in international marketing. - Fort Worth, Tex. [u.a.] : Harcourt College Publ., ISBN 0-03-034036-5. - 2002, p. 193-215
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Nordamerika | North America | Asien | Asia | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001680898