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Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten

Weber, Anett; Steiner, Winfried J. - In: Journal of business economics : JBE 82 (2012) 12, pp. 1337-1365

Persistent link: https://www.econbiz.de/10009685369

Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits

Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241

Persistent link: https://www.econbiz.de/10011341652

Monotonic regression based on Bayesian P-splines: an application to estimating price response functions from store-level scanner data

Brezger, Andreas; Steiner, Winfried J. - 2003

Generalized additive models have become a widely used instrument for flexible regression analysis. In many practical situations, however, it is desirable to restrict the flexibility of nonparametric estimation in order to accommodate a presumed monotonic relationship between a covariate and the...

Persistent link: https://www.econbiz.de/10010266201

Smooth quantile-based modeling of brands sales, price and promotional effects from retail scanner panels

Haupt, Harry; Kagerer, Kathrin; Steiner, Winfried J. - In: Journal of applied econometrics 29 (2014) 6, pp. 1007-1028

Persistent link: https://www.econbiz.de/10010492736

Monotonic regression based on Bayesian P-splines : an application to estimating price response functions from store-level scanner data

Brezger, Andreas (contributor); … - 2003

Persistent link: https://www.econbiz.de/10002623639

Additive models with random scaling factors : applications to modeling price response functions

Wechselberger, Peter; Lang, Stefan; Steiner, Winfried J. - 2007

Ausgangspunkt unserer Arbeit bildet die Situation eines Einzelhändlers, der den Einfluss von Preisänderungen auf den Absatz einer … Absatz der betrachteten Marke als nichtlineare Funktion des eigenen Preises sowie der Preise der Konkurrenzmarken modelliert …

Persistent link: https://www.econbiz.de/10009731800