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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi - In: Journal of marketing research 56 (2019) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
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Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier; Stephen, Andrew T. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
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Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes; Datta, Hannes; Borah, Abhishek; … - In: Journal of marketing 86 (2022) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.; Galak, Jeff - In: Journal of marketing research : JMR 49 (2012) 5, pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
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Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 90-103
Persistent link: https://www.econbiz.de/10009777330