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Environmental determinants of decision-making uncertainty in marketing channels
Achrol, Ravi S. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10001044062
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Customer-driven distribution systems
Stern, Louis W. - In: Harvard business review : HBR 65 (1987) 4, pp. 34-41
Persistent link: https://www.econbiz.de/10001025466
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Marketing channel design and management
Coughlan, Anne T.; Stern, Louis W. - In: Kellogg on marketing, (pp. 247-269). 2001
Persistent link: https://www.econbiz.de/10001612987
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Marketing channel strategy
Palmatier, Robert W.; Stern, Louis W.; Ansary, Adel I. el- - 2015 - 8. ed., global ed.
Persistent link: https://www.econbiz.de/10010405005
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Examinig the impact of destructive acts in marketing channel relationships
Hibbard, Jonathan D.; Kumar, Nirmalya; Stern, Louis W. - 2001
Persistent link: https://www.econbiz.de/10001617301
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Marketing channels
Anderson, Erin; Stern, Louis W.; Ansary, Adel I. el- - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10003148574
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Interorganizational relations in marketing channels
Reve, Torger; Stern, Louis W. - 2008
Persistent link: https://www.econbiz.de/10003727659
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Management in marketing channels
Stern, Louis W. - 1989
Persistent link: https://www.econbiz.de/10014369208
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Management in marketing channels
Stern, Louis W.; Ansary, Adel I.; Brown, James Robert - 1989
Persistent link: https://www.econbiz.de/10004069035
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Marketing channel strategy : an omni-channel approach
Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; … - 2020 - Ninth edition
Persistent link: https://www.econbiz.de/10012056833