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~person:"Strebinger, Andreas"
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Markenpolitik : Markenwirkunge...
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Brand management
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German
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Strebinger, Andreas
Burmann, Christoph
136
Esch, Franz-Rudolf
129
Baumgarth, Carsten
87
Olfert, Klaus
75
Bruhn, Manfred
74
Melewar, T. C.
73
Meffert, Heribert
72
Huber, Frank
65
Keller, Kevin Lane
61
Ahlert, Dieter
55
Tomczak, Torsten
49
Balmer, John M. T.
46
De Chernatony, Leslie
45
Bang, Nguyen
38
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Sattler, Henrik
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Backhaus, Klaus
31
Kernstock, Joachim
30
Pepels, Werner
30
Aaker, David A.
29
Herrmann, Andreas
29
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Swoboda, Bernhard
28
Völckner, Franziska
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Han, Heesup
25
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
SpringerLink / Bücher
3
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
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2
European journal of marketing : EJM
1
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1
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1
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1
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1
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1
Schmalenbach business review : sbr
1
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1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
5
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1
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
2
Revolutionäre Neuprodukte : kalte Füße überall
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 58-60
Persistent link: https://www.econbiz.de/10003791675
Saved in:
3
Sind zwei Marken zwei Firmen? : Gedanken anhand der Krise der US-Automarken
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 58-61
Persistent link: https://www.econbiz.de/10003819804
Saved in:
4
Mehr Marken
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003854863
Saved in:
5
Brand management models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switz...
Zednik, Anita
;
Strebinger, Andreas
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 301-311
Persistent link: https://www.econbiz.de/10003699471
Saved in:
6
Sechs Vorurteile im Management von Markenarchitekturen
Strebinger, Andreas
;
Schweiger, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 242-264
Persistent link: https://www.econbiz.de/10003392268
Saved in:
7
Markenarchitekturstrategie im B2B-Bereich am Beispiel Magna International
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 34-42
Persistent link: https://www.econbiz.de/10008658467
Saved in:
8
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
9
Six myths about managing brand architectures
Strebinger, Andreas
;
Schweiger, Günter
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 40-63
Persistent link: https://www.econbiz.de/10003747240
Saved in:
10
The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations
Strebinger, Andreas
;
Treiblmaier, Horst
- In:
Schmalenbach business review : sbr
58
(
2006
)
1
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003246611
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