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~person:"Strebinger, Andreas"
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Brand management
23
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5
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German
17
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Strebinger, Andreas
Esch, Franz-Rudolf
129
Burmann, Christoph
126
Baumgarth, Carsten
90
Melewar, T. C.
73
Meffert, Heribert
65
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
55
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
39
Merrilees, Bill
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Phau, Ian
36
Foroudi, Pantea
34
Glaeser, Edward L.
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
29
Gupta, Suraksha
28
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Svarer, Michael
26
Swoboda, Bernhard
26
Völckner, Franziska
26
Aaker, David A.
25
Park, C. Whan
25
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
SpringerLink / Bücher
3
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Springer eBook Collection / Business and Economics
2
European journal of marketing : EJM
1
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1
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1
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1
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1
Journal of global marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Schmalenbach business review : sbr
1
The journal of brand management : an international journal
1
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1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
5
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1
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
2
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
3
Nachhaltige Markenstrategien für Unternehmen des Lebensmitteleinzelhandels
Schweiger, Günter
;
Strebinger, Andreas
- In:
Handelsforschung
17
(
2003
),
pp. 85-105
Persistent link: https://www.econbiz.de/10001728865
Saved in:
4
Mehr, weniger oder die Richtigen? : Zur Eigenmarkenstrategie des Lebensmitteleinzelhandels
Strebinger, Andreas
;
Schweiger, Günter
- In:
Marktstrategische Veränderungen in der …
,
(pp. 69-83)
.
2003
Persistent link: https://www.econbiz.de/10001793541
Saved in:
5
Revolutionäre Neuprodukte : kalte Füße überall
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 58-60
Persistent link: https://www.econbiz.de/10003791675
Saved in:
6
Mehr Marken
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003854863
Saved in:
7
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
8
Markenarchitekturstrategie im B2B-Bereich am Beispiel Magna International
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 34-42
Persistent link: https://www.econbiz.de/10008658467
Saved in:
9
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
Strebinger, Andreas
(
ed.
);
Schweiger, Günter
(
honouree
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003380864
Saved in:
10
Six myths about managing brand architectures
Strebinger, Andreas
;
Schweiger, Günter
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 40-63
Persistent link: https://www.econbiz.de/10003747240
Saved in:
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