The paper investigates early stage “modern” grocery retail adoption in an emerging market using primary household level panel data on grocery purchases in India's largest city, Mumbai. Specifically, we seek insight on which socioeconomic class is more likely to adopt, and why. We model...

Many fashion companies strategically choose publishers for advertising to target preferred consumers, because such consumers not only generate revenue, they also influence the companies’ brand image. Meanwhile, publishers also select companies because the ads posted by companies affect...

Luxury goods are a significant share of the global economy and rapidly growing; yet empirical research on consumer choice in luxury goods remains scarce. Standard panel data-based choice models are infeasible, because luxury goods are purchased relatively infrequently. The paper makes two key...