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Einzelhandel
52
Retail trade
50
Consumer behaviour
17
Konsumentenverhalten
17
Deutschland
12
Germany
12
Brand management
11
Markenführung
11
Globalisierung
8
Globalization
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Handelsforschung
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Retail research
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Brand image
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International marketing
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Internationales Marketing
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Markenimage
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Multinationales Unternehmen
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Theorie
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Theory
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Transnational corporation
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Internationaler Markteintritt
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Lieferantenmanagement
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Betriebsform
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Beziehungsmarketing
4
Relationship marketing
4
Retail format
4
Betriebliche Wertschöpfung
3
Corporate reputation
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Firm performance
3
Firmenimage
3
Handel
3
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Language
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English
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German
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Swoboda, Bernhard
Siciliani, Luigi
76
Homburg, Christian
68
Bruhn, Manfred
62
Grewal, Dhruv
60
Straume, Odd Rune
54
Propper, Carol
53
Schramm-Klein, Hanna
49
Tietz, Bruno
49
Städtler, Arno
47
Zentes, Joachim
46
Agnihotri, Raj
45
Hanushek, Eric Alan
45
Rivkin, Steven G.
43
Han, Heesup
42
Mattila, Anna S.
42
Meffert, Heribert
41
Pantano, Eleonora
41
Prybutok, Victor R.
41
Ahearne, Michael
40
Ahlert, Dieter
40
Rudolph, Thomas
40
Belz, Christian
37
Brekke, Kurt R.
37
Gil Saura, Irene
37
Madhani, Pankaj M.
37
Morschett, Dirk
37
Rapp, Adam
36
Wieseke, Jan
36
Gravelle, Hugh
35
Fernie, John
34
Lachner, Josef
34
Prentice, Catherine
34
Thurik, Adriaan R.
34
Alexander, Nicholas
33
Binckebanck, Lars
33
Marshall, Greg W.
33
Richards, Timothy J.
33
Albers, Sönke
32
Bauer, Hans H.
32
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Springer Fachmedien Wiesbaden
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SpringerLink / Bücher
6
European retail research
5
Marketing : ZFP ; journal of research and management
4
HandelsMonitor
3
International journal of retail & distribution management
3
Journal of retailing and consumer services
3
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
International business review : the official journal of the European International Business Academy
2
Journal of international marketing
2
Research
2
The international review of retail, distribution and consumer research
2
Business & society
1
European Retail Research
1
Gabler Edition Wissenschaft
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und internationales Marketing / Retailing and international marketing
1
HandelsMonitor ...
1
Handelsforschung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International marketing review
1
Internationales Management : Forschung, Lehre, Praxis
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of retailing
1
Management international review : mir ; journal of international business
1
Marketing : journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing und Innovation in disruptiven Zeiten
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Springer eBook Collection / Business and Economics
1
Strategic management : new rules for Old Europe
1
Technology in society : an international journal
1
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ECONIS (ZBW)
54
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1
Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
-
1996
Persistent link: https://www.econbiz.de/10000926031
Saved in:
2
Exploring the impact of customer satisfaction on food retailers' evolution : managerial lessons from Austria
Foscht, Thomas
;
Maloles, Cesar
;
Schloffer, Judith
; …
- In:
Journal of international food & agribusiness marketing …
21
(
2009
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003887213
Saved in:
3
Internationalisation of retail firms : state of the art after 20 years of research
Swoboda, Bernhard
;
Zentes, Joachim
;
Elsner, Stefan
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 105-126
Persistent link: https://www.econbiz.de/10003908020
Saved in:
4
International value chain processes by retailers and wholesalers : a general approach
Swoboda, Bernhard
;
Foscht, Thomas
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003699313
Saved in:
5
Coordinating the international retailing firm: exploratory models and evaluations of structural, systemic, and cultural options
Swoboda, Bernhard
;
Anderer, Michael
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10003699334
Saved in:
6
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
Saved in:
7
Erfolg und Produktivität unterschiedlicher Internationalisierungsstrategien von Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
-
2011
Persistent link: https://www.econbiz.de/10009230441
Saved in:
8
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
9
Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 95-121)
.
2012
Persistent link: https://www.econbiz.de/10009529020
Saved in:
10
Herausforderung Soziodemografie 2030plus : muss der Handel handeln?
Foscht, Thomas
;
Swoboda, Bernhard
;
Schloffer, Judith
-
2011
Persistent link: https://www.econbiz.de/10009301822
Saved in:
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