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Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of Consumer Research 41 (2014) 2, pp. 261-261

This research examines how oral haptics (due to hardness/softness or roughness/smoothness) related to foods influence mastication (i.e., degree of chewing) and orosensory perception (i.e., orally perceived fattiness), which in turn influence calorie estimation, subsequent food choices, and...

Persistent link: https://www.econbiz.de/10010797530

Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales

Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011996684

Extending the boundaries of sensory marketing and examining the sixth sensory system : effects of vestibular sensations for sitting versus standing postures on food taste perceptio...

Biswas, Dipayan; Szocs, Courtney; Abell, Annika - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 708-724

Persistent link: https://www.econbiz.de/10012120639

Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs

Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764

Persistent link: https://www.econbiz.de/10011614561

The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases

Biswas, Dipayan; Szocs, Courtney - In: Journal of marketing research 56 (2019) 1, pp. 123-141

Persistent link: https://www.econbiz.de/10012177247

Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation

Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273

Persistent link: https://www.econbiz.de/10010401142

Shining light on atmospherics : how ambient light influences food choices

Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 111-123

Persistent link: https://www.econbiz.de/10011650438

The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction

Szocs, Courtney; Kim, Yeseul; Lim, Mikyoung; Arroyo, … - In: Journal of retailing 99 (2023) 4, pp. 605-620

Persistent link: https://www.econbiz.de/10014465663

Caffeine's effects on consumer spending

Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; … - In: Journal of marketing 87 (2023) 2, pp. 149-167

Persistent link: https://www.econbiz.de/10014245073

Something to Chew On : The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - 2015

Persistent link: https://www.econbiz.de/10014139018