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Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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Predicting season ticket holder retention using rich behavioral data
Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
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Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012431682