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Learning to import from neighbors

Hu, Cui; Tan, Yong - In: China economic review : an international journal 61 (2020), pp. 1-21

Persistent link: https://www.econbiz.de/10012599679

What's in a "username"? : the effect of perceived anonymity on herding in crowdfunding

Jiang, Yang; Ho, Yi-Chun; Yan, Xiangbin; Tan, Yong - In: Information systems research : ISR 33 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10013188209

A Structural Model of Customer Learning on Mobile Payment

Wu, Shaohui; Tan, Yong; Chen, Yubo - 2018

investigate consumer mobile payment adoption behavior, we develop a Bayesian learning structural model using a rich data set from … JD.com, the largest direct selling online retailer in China. We find that there exist two significant learning processes … on consumer mobile payment adoption, i.e., mobile channel learning and online payment learning. On average, mobile …

Persistent link: https://www.econbiz.de/10014033575

Do I follow my friends or the crowd? : information cascades in online movie ratings

Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258

Persistent link: https://www.econbiz.de/10011372429

Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms

Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203

Persistent link: https://www.econbiz.de/10012038218

Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks

Susarla, Anjana; Oh, Jeong-Ha; Tan, Yong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 139-170

Persistent link: https://www.econbiz.de/10011560734

Modeling MGC strategies under extreme negative UGC

Qi, Jiayin; Qu, Qixing; Tan, Yong; Mu, Jifeng - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 150-161

Persistent link: https://www.econbiz.de/10010424806

An empirical analysis of seller advertising strategies in an online marketplace

Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012242419

Impact of live chat on purchase in electronic markets : the moderating role of information cues

Tan, Xue; Wang, Youwei; Tan, Yong - In: Information systems research : ISR 30 (2019) 4, pp. 1248-1271

Persistent link: https://www.econbiz.de/10012153335

Disconfirmation effect on online rating behavior : a structural model

Ho, Yi-Chun; Wu, Junjie; Tan, Yong - In: Information systems research : ISR 28 (2017) 3, pp. 626-642

Persistent link: https://www.econbiz.de/10011754100