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Taylor, Charles
Okazaki, Shintaro
123
Mueller, Barbara
17
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10008428590
Saved in:
2
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles
- In:
International journal of advertising : the quarterly …
39
(
2010
)
2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10009976426
Saved in:
3
Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
Okazaki, Shintaro
;
Taylor, Charles
;
Zou, Shaoming
- In:
Journal of advertising : official publication of the …
35
(
2006
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10008126555
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