Similar Search Results

Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - 2021

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the...

Persistent link: https://www.econbiz.de/10013208365

The SAGE handbook of marketing ethics

Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - 2021

Persistent link: https://www.econbiz.de/10012288701

Cross-cultural buyer behavior

Taylor, Charles Raymond (contributor) - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10008910219

Cross-cultural buyer behavior

Taylor, Charles Raymond (contributor); … - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003444215

Does DTC advertising provide information or create market power? Evidence from the US and New Zealand

Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007

Persistent link: https://www.econbiz.de/10003478095

Special issue on advertising regulation and self-regulation

Taylor, Charles Raymond (contributor) - 2009

Persistent link: https://www.econbiz.de/10003931071

Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value

Raithel, Sascha; Scharf, Sebastian M.; Taylor, Charles … - In: Measurement and research methods in international marketing, (pp. 115-139). 2011

Persistent link: https://www.econbiz.de/10009377921

Theory advancement in international advertising : drawing on theories from strategic management and international business

Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012

Persistent link: https://www.econbiz.de/10009524183

New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in … have an interest in international advertising research as well as international advertising practitioners …Introduction: new directions in international advertising research / Charles R. Taylor -- Achieving reliable and valid …

Persistent link: https://www.econbiz.de/10009627291

Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 197-202

Persistent link: https://www.econbiz.de/10010362930