Extent:
S. 5 - 122
Ill., graph. Darst.
Series:
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009,4
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors
Language: English
Notes:
Enth. 8 Beitr.
Literaturangaben
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003931071