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~person:"Taylor, Charles Raymond"
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Advertising
38
Werbung
37
Consumer behaviour
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Advertising effects
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USA
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English
115
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Taylor, Charles Raymond
Stewart, David W.
113
Taylor, Charles R.
69
Raithel, Sascha
52
Taylor, Charles Robert
38
Schwaiger, Manfred
18
Okazaki, Shintaro
16
Mafael, Alexander
14
Sarstedt, Marko
13
Ko, Eunju
10
Lee, Doo-Hee
8
Luo, Xueming
8
Mueller, Barbara
8
Zou, Shaoming
7
Capella, Michael L.
6
Hock, Stefan J.
6
Ringle, Christian M.
6
TAYLOR, CHARLES R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Martin, Ingrid M.
5
Scharf, Sebastian M.
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Furse, David H.
4
Hilbert, Andreas
4
Ladik, Daniel M.
4
MacInnis, Deborah J.
4
Pavlou, Paul A.
4
Pelsmacker, Patrick de
4
Sarkees, Matthew E.
4
Scharf, Sebastian
4
Schlittgen, Rainer
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
Doh, Jonathan P.
3
Grover, Aditi
3
Kim, Dong Ryul
3
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International journal of advertising : the review of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of business research : JBR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Advances in international marketing
5
Journal of advertising research
5
The SAGE handbook of marketing ethics
4
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of international marketing
3
Measurement and research methods in international marketing
3
Psychology & marketing
3
International marketing ; Vol. 2
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
New directions in international advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advertising theory
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Digital advertising : theory and research
1
Handbook of research on international advertising
1
Handbook of research on marketing and corporate social responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing : emerging markets
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Reviving traditions in research on international market entry
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
115
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1
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115
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1
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
2
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
3
Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
Raithel, Sascha
;
Scharf, Sebastian M.
;
Taylor, Charles …
- In:
Measurement and research methods in international marketing
,
(pp. 115-139)
.
2011
Persistent link: https://www.econbiz.de/10009377921
Saved in:
4
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
5
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
6
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
7
How much does an NCAA Basketvall Championship matter : a call for research on the public relations impact of athletic success
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 617-621
Persistent link: https://www.econbiz.de/10011585275
Saved in:
8
Editorial: on to a new year
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 907-908
Persistent link: https://www.econbiz.de/10011644529
Saved in:
9
Editorial: Conducting state-of-the-art cross-cultural research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10010466405
Saved in:
10
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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