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Teixeira, Thales
Pieters, Rik
141
Wedel, Michel
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Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
2
Emotion-Induced Engagement in Internet Video Advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10009848166
Saved in:
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