//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Terlutter, Ralf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Werbewirksamkeit von Prosp...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
18
Werbung
18
Advertising effects
11
Werbewirkung
11
Consumer behaviour
7
Konsumentenverhalten
7
Computerspiel
4
Video game
4
Arzneimittel
3
Communication
3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Kommunikation
3
Online-Marketing
3
Pharmaceuticals
3
USA
3
United States
3
Austria
2
Body weight
2
Brand image
2
Children
2
Comparison
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Forschung
2
International
2
Kinder
2
Körpergewicht
2
Markenimage
2
Research
2
Social Web
2
Social web
2
Target group
2
Tariff policy
2
Theorie
2
Theory
2
Vergleich
2
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
12
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Aufsatzsammlung
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
17
German
1
Author
All
Terlutter, Ralf
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
more ...
less ...
Institution
All
ICORIA <8, 2009, Klagenfurt>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Cutting edge international research
2
Journal of advertising : official publication of the American Academy of Advertising
2
SpringerLink / Bücher
2
Advances in advertising research
1
Cross-cultural buyer behavior
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / European Advertising Academy
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
2
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
3
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
4
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
5
Cutting edge international research
Terlutter, Ralf
(
ed.
)
-
2010
-
1st ed.
Persistent link: https://www.econbiz.de/10009378867
Saved in:
6
Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 343-368
Persistent link: https://www.econbiz.de/10009789461
Saved in:
7
The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina
-
2016
Persistent link: https://www.econbiz.de/10011504850
Saved in:
8
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
9
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
10
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->