Two decades ago the term ‘‘franchising'' was not part of the Chinese language. Although in per capita and GDP terms the … terms of number of systems. Franchising as a method of business operation was intro- duced to China by the United States … accession in 2001 have liberated franchise sector entry for foreign franchisors and facilitated cross-border franchising. This …

The introduction of the franchising concept by the fast food franchising pioneers was a necessary step in the … development of franchising in China but not the only step. The concept of franchising was unknown to the law and, without official … recognition or a regulatory framework, franchising could not develop as a distinct and specialised business contract. The …