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Emotional brand attachment and attitude toward brand extension
Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021
Persistent link: https://www.econbiz.de/10012318787
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Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021
Persistent link: https://www.econbiz.de/10012318955
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Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru; Surachartkumtonkun, Jiraporn; Weaven, Scott - In: Journal of strategic marketing 28 (2020) 5, pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
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Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park; Phau, Ian; Weaven, Scott - In: Journal of retailing and consumer services 65 (2022), pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
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Price promotion in omnichannel retailing : how much is too much?
Quach, Sara; Barari, Mojtaba; Thaichon, Park; Moudrý, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
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Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru; Quach, Sara; Thaichon, Park; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 364-379
Persistent link: https://www.econbiz.de/10013553058