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Form and function : a matter of perspective
Townsend, Janell D.; Montoya, Mitzi M.; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011) 3, pp. 374-377
Persistent link: https://www.econbiz.de/10008991509
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012
Persistent link: https://www.econbiz.de/10009626902
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Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.; Calantone, Roger J. - In: The journal of product innovation management : an … 31 (2014) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
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Brand-specific design effects : forum and function
Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
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The effects of competition in short product life-cycle markets : the case of motion pictures
Calantone, Roger J.; Yeniyurt, Sengun; Townsend, Janell D. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 349-361
Persistent link: https://www.econbiz.de/10003972220