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Townsend, Janell D.
Di Benedetto, C. Anthony
130
Calantone, Roger J.
111
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91
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88
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The journal of product innovation management : an international publication of the Product Development & Management Association
4
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
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ECONIS (ZBW)
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Form and function : a matter of perspective
Townsend, Janell D.
;
Montoya, Mitzi M.
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 374-377
Persistent link: https://www.econbiz.de/10008991509
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2
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
3
Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
31
(
2014
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
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4
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
5
The effects of competition in short product life-cycle markets : the case of motion pictures
Calantone, Roger J.
;
Yeniyurt, Sengun
;
Townsend, Janell D.
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 349-361
Persistent link: https://www.econbiz.de/10003972220
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