The effects of competition in short product life-cycle markets : the case of motion pictures
Roger J. Calantone, Sengun Yeniyurt, Janell D. Townsend, and Jeffrey B. Schmidt
| Year of publication: |
2010
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|---|---|
| Authors: | Calantone, Roger J. ; Yeniyurt, Sengun ; Townsend, Janell D. ; Schmidt, Jeffrey B. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 3, p. 349-361
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| Subject: | Filmwirtschaft | Film industry | Produktentwicklung | New product development | Produktlebenszyklus | Product life cycle | Wettbewerb | Competition | USA | United States | 1997-2004 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972220